PRIVACY POLICY
Last Updated: November 2025

1. Introduction
Welcome to Sophie Moores School of Dance.
We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, enrol in classes, or communicate with us in any way.

By using our website or services, you agree to the practices described in this policy.

2. Who We Are
Sophie Moores School of Dance provides dance and fitness classes for children, teens, and adults in the United Kingdom.
Business Name: Sophie Moores School of Dance
Email: info@sophiemooresdance.co.uk
Website: www.sophiemooresdance.co.uk

3. Information We Collect
We may collect and process the following types of personal information:

When you visit our website:
– IP address, browser type, and browsing data (via cookies).

When you contact us or enrol in classes:
– Full name, email address, and phone number.
– Student details such as name, age, and dance experience.
– Emergency contact details.
– Payment information (processed securely by third-party providers — we do not store card details).

When you participate in performances, exams, or photoshoots:
– Photos and videos (only with your consent).

4. How We Use Your Information
We use your personal information for the following purposes:
– To manage class enrolments and attendance.
– To communicate important updates, timetables, and notices.
– To process payments and maintain financial records.
– To organise performances, examinations, and events.
– To ensure student safety and wellbeing.
– To comply with legal and safeguarding requirements.
– To improve our services and website.

We will only use your data for legitimate business purposes and never sell or share it with third parties for marketing.

5. Cookies
Our website may use cookies to improve user experience, track website performance, and provide relevant content.
You can adjust your browser settings to refuse cookies, but some parts of the site may not function properly if you do so.

6. Data Sharing and Third Parties
We may share necessary information only with trusted third parties, such as:
– Payment processors (for secure online payments).
– Examination boards (e.g., ISTD and Rambert Grades).
– Event or venue organisers (for shows and performances).
– IT or website service providers who maintain our systems.

All third parties are required to respect your privacy and comply with data protection laws.

7. Data Retention
We retain personal data only for as long as necessary:
– Student records are kept while enrolled and for up to 7 years after leaving the school (for safeguarding and accounting purposes).
– Financial and invoicing data are retained for legal record-keeping.
Once the retention period ends, data is securely deleted or anonymised.

8. Your Rights
Under UK GDPR, you have the right to:
– Access the personal data we hold about you.
– Request correction of inaccurate or incomplete information.
– Request deletion of your personal data (“right to be forgotten”).
– Withdraw consent at any time (for example, for marketing or photography).
– Object to or restrict certain types of data processing.

To exercise these rights, please contact us at info@sophiemooresdance.co.uk.

9. Data Security
We take data protection seriously. All information is stored securely and accessed only by authorised personnel.
We use secure systems and password-protected databases to prevent unauthorised access, loss, or misuse of your personal data.

10. Links to Other Websites
Our website may contain links to other websites (e.g., examination boards or event partners). We are not responsible for the privacy practices or content of those external sites.

11. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements.
The latest version will always be available on our website with the updated date shown at the top of the page.

12. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:
Email: info@sophiemooresdance.co.uk
Website: www.sophiemooresdance.co.uk